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Company History

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1948

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1951

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1953

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1955

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1959

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1960

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1962

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1963

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1966

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1978

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1979

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1981

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1983

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1985

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1987

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1989

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1990

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1991

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1992

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1993

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1994

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1995

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1999

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2002

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2004

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2006

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2008

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2011

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2017

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2018

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2019

1948
The national capitalist Zhao Chunyong established Shanghai Yongxin Chemical Industry Co. Ltd., a private factory in Yongtai Village, Huajing Township, Tangwan District, Shanghai County.
1951
Yongxing Chemical Industry Co., Ltd. (a joint state-private ownership).
1953
The joint state-private enterprise Shanghai Yongxing Chemical Industry Co., Ltd. was renamed as joint state-private ownership Shanghai Yongxing Chemical Factory Co., Ltd., which was subordinate to...
1955
In June, the joint state-private enterprise Shanghai Yongxing Chemical Factory Co., Ltd. was renamed as a joint state-private enterprise Shanghai Yongxing Soap Factory.
1959
The joint state-private enterprise Shanghai Yongxing Soap Factory trial-produced China's first package of synthetic laundry powder-"Gongnong Brand" synthetic laundry powder, which is a pioneer in...
1960
In September, the joint state-private enterprise Shanghai Yongxing Soap Factory was renamed as the joint state-private enterprise Shanghai Yongxing Synthetic Detergent Factory.
1962
The "WhiteCat" trademark was successfully registered, and the trial production of the WhiteCat brand synthetic laundry powder was successfully put into production and launched on the market, and it...
1963
The joint state-private enterprise Shanghai Yongxing Synthetic Detergent Factory developed autonomously the first washing powder paper bag packaging machine in China.
1966
In December, the joint state-private enterprise Shanghai Yongxing Synthetic Detergent Factory was renamed "State-run Shanghai Synthetic Detergent Factory".
1978
The first domestically developed and manufactured dual-mode sulfur trioxide and sulfonation equipment with international standards was put into production. The first batch of laundry powder with...
1979
The laundry powder of WhiteCat brand was rated as a high-quality product in Shanghai by the Shanghai Administration for Industry and Commerce, and was awarded the "Shanghai Famous Trademark".
1981
The laundry powder of WhiteCat brand was awarded the "National Quality Silver Award" by the National Economic Commission.
1983
The first pack of Super Concentrated Laundry Powder in China was successfully developed, put into production and hit the market.
1985
WhiteCat Dishwashing was successfully developed, put into production and hit the market.
1987
The WhiteCat and Jiamei Laundry Powder were appraised as Shanghai Famous Brand Products by the Shanghai Famous Brand Product Selection Committee and awarded the "Shanghai Famous Brand" certificate.
1989
WhiteCat Silk and Wool Detergent was successfully developed, put into production and hit the market.
WhiteCat Dishwashing was rated as a high-quality product by the Ministry of Light Industry.
1990
WhiteCat Spray Cleaner was successfully developed, put into production and hit the market.
1991
WhiteCat Super Concentrated Liquid Laundry was successfully developed, put into production and hit the market.
1992
WhiteCat Sport Shoes Cleaning Foam was successfully developed, put into production and hit the market.
1993
Bleaching products, WhiteCat Degreaser and WhiteCat Silk Detergent were successfully developed, put into production and hit the market.
1994
On January 6, Shanghai WhiteCat Co., Ltd., jointly established by Shanghai Synthetic Detergent Factory and SHK Hong Kong Industries Ltd., went into business.
1995
WhiteCat Laundry Powder has been awarded the "Golden Bridge Award" for National Best-selling Domestic Products by 7 national ministries and commissions for 4 consecutive years since 1992.
1999
The "White Cat" logo was recognized as a well-known trademark by the Trademark Office of the State Administration for Industry and Trademark.
2002
WhiteCat Synthetic Laundry Powder was chosen as "China Famous Brand" by the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China.
2004
WhiteCat Liquid Detergent was chosen as "China Famous Brand" by the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China
2006
In March, Hutchison Whampoa (China) Co., Ltd. opened a Chinese-foreign joint venture, Shanghai Hutchison WhiteCat Co., Ltd., which was established by the transfer of 80% of the shares of...
2008
The investment of Shanghai Hutchison WhiteCat Co., Ltd.'s joint capital increase of 1 billion yuan project was approved by the Ministry of Commerce.
2009
On September 17, Shanghai Hutchison WhiteCat Co., Ltd. successfully signed a contract with the Shanghai World Expo Bureau and became the sponsor of the cleaning and detergent industry project of...
2010
During the Shanghai World Expo, Hutchison WhiteCat provided a complete set of professional cleaning and disinfection solutions for the Expo site, effectively ensuring the public health safety of...
2011
Shanghai Hutchison WhiteCat Co., Ltd. successfully passed the Shanghai Cleaner Production Audit and Acceptance.
2017
In October, in response to the call of the Shanghai Municipal Government to cooperate with the Huangpu River, Shanghai Hutchison WhiteCat Co., Ltd. moved from No. 1800 Longwu Road to...
2018
In January, WhiteCat Lemon Black Tea Dishwashing won the "2017 China Biggest Award of Quality Consumer - Quality Gold Award".
2019
In January, WhiteCat Dishwashing won the 2018 Shanghai Best-selling Gold Award. In July, Shanghai Hutchison WhiteCat Co., Ltd. won the title of "China's Top 100 Daily Chemicals".

Consumer Care:

(Working Days 8:45 -- 16:30)

Address: 2nd Floor, Building 3, Juxinyuan, No. 188, Pingfu Road, Shanghai
Phone: 021-54098000
E-mail: sam.c@whitecat.com
Postcode: 200231

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