The brand new documentary of the WhiteCat brand was featured in the CCTV Discovery Journey "Quality" program. It tells 70 years-story behind WhiteCat’s success as a leading brand China household chemicals industry, relying on continuous product innovation and adherence to a consumer-centric corporate culture. 
From January 12, the WhiteCat brand’s feature film officially appeared on the CCTV Discovery Tour "Quality" program.

"Quality" is the first domestic documentary program with a focus theme on growing companies, hosted by the famous anchor Li Yufei.
The program uses documentary filming techniques, with the mission of "making Chinese quality more respectable", and is committed to using the power of images to promote Chinese quality to the world.
In the past six years, the program has recorded hundreds of growth-oriented companies in the three major industries, deeply probing, through the visual language, the pursuit of quality and persistence in business for the "Made in China".
Since the "Quality" program was born, only one to three companies have been selected in each sub-category across the country each year. The selected companies must have the characteristics of good quality, good morals, and industry benchmarks.
The documentary raised the curtain with CCTV anchor Li Yufei on the history and culture of the WhiteCat Company. With the unique language of the camera shot, the WhiteCat Company, for more than half a century from 1948 to 2020, has always insisted on strengthening innovation as the core and safeguarding product quality as the original intention.
From the historical background to the corporate culture, arriving at production technology, it records in detail how such a long-established enterprise, carrying a “national halo”, has experienced ups and downs in the trend of the times, but the mission of focusing on consumer demand to develop high-quality products has always been the same.
The world is constantly changing and a tide of people keep pouring in. This Chinese national brand, which has been active in the memory of generations of people, has witnessed the development of China's cleaning industry and brought cleanliness to the world with high-quality products.
For more than 70 years, we have been closely integrating consumer needs and market development trends, leveraging the market with cost-effective products, and gaining consumer recognition with high-quality products. Facing the future, WhiteCat will continue to provide more comprehensive and professional solutions for modern household cleaning.
From the Classics, the Choice of Quality, at 10:00 pm on January 12th, let’s meet on CCTV's Discovery Journey Channel, and together we can appreciate the energy accumulated in 70 years of WhiteCat, and never forget our original intention after the four seasons.